ANIMA. Campaign for the listing on the stock market of ANIMA, an asset management company.

Played on the meaning of the corporate name (“anima” in Italian means “soul”) and on the fact that their shares were sold in the market. The format is that typical of the real estate ads.

Copy:

SOUL FOR SALE

Free, creative, nonconformist by nature.

Great deal of space for dreams, enlightened by very concrete results.

Divisible. Book now.

For information www.fondianima.it

Claim: From now on, also the Stock Exchange has a soul.