App Stelvio: an APP for tourists and cyclists on the mountains of Valtellina

The copy is all based on the pun between “App” and other Italian words starting with “App”.

Headline: Let’s get (app)passionated about the Stelvio.

Oral Care Kaleidoskope: Print & Outdoor campaign

International campaign for a toothpaste very tasty. Consider that the Italian expression for “it’s more fun” involves the sense of “taste” and, therefore, the headline here sounds far more meaningful in this context.

Headline: With AZ Complete Expressions, it’s more fun brushing your teeth.

BAM Green Tea: International Print & Outdoor campaign

P&G launch of a Green Tea toothpaste.

AZ Whitestrips

International campaign for Crest/AZ Whitestrips that removes the teeth stains caused by coffee, wine, cigarette smoke and pigmenting foods.

ANIMA. Campaign for the listing on the stock market of ANIMA, an asset management company.

Played on the meaning of the corporate name (“anima” in Italian means “soul”) and on the fact that their shares were sold in the market. The format is that typical of the real estate ads.

Copy:

SOUL FOR SALE

Free, creative, nonconformist by nature.

Great deal of space for dreams, enlightened by very concrete results.

Divisible. Book now.

For information www.fondianima.it

Claim: From now on, also the Stock Exchange has a soul.

CartaSi. TV and Print campaign for a holding company.

The idea is “All you can do with a CartaSi”

5X1000 IEO. Fundraising campaign for IEO (European Institute of Oncology)

The headline plays with the idea of “5 x 1000 = 5 x me” and it is based on the concept that supporting research is a good way to take good care of yourself (NB The Italian Government offers tax payers the option of devolving 0.5% of their taxes to not-for-profit organizations. This option is known as the Cinque per mille or 5×1000)

HEADLINE: Donate your 5 x Mille to IEO, do it for You.

SUBHEADLINE: To hope for a cancer-free future.