VeloLove: print and poster campaign to launch a cycling event in Rome

We have created the new Patron Saints of urban cyclists, conceiving very funny made-up names for those who go biking in town.

AD (example):

F: St. Semaphore Evergreen – Bike in town works miracles

B: National Urban Cyclists Day – June 14^th, 2014 #VELOLOVE velolove.it