SOS Milano: digital video for a NPO specialized in rescue operations (Ambulances)
The idea is to show that without the help of anyone, the rescue would be fake and lacking resources. The headline is based on the Italian pun between “Forza di volontà [Force of Will]” and “Forza di volontari (Force of Volunteers)”.
Copy: This would be the rescue without your help. We are your SOS managers in Milan. Help us do more and more. Any means is good: voluntary work, donations, tax donations. SOS Milan, Force of Volunteers.