5X1000 San Raffaele.  Fundraising campaign (TV, Print and Poster) for San Raffaele Hospital

The concept is that San Raffaele is the Place where to give your own money since there the research becomes cure.

Copy:

MY 5X1000 GOES TO SAN RAFFAELE OF MILAN

BECAUSE HERE THE RESEARCH BECOMES CURE.

SAN RAFFAELE HOSPITAL OF MILAN. IF NOT HERE, WHERE?

Payoff: NO RESEARCH, NO CURE