5X1000 IEO. Fundraising campaign for IEO (European Institute of Oncology)
The headline plays with the idea of “5 x 1000 = 5 x me” and it is based on the concept that supporting research is a good way to take good care of yourself (NB The Italian Government offers tax payers the option of devolving 0.5% of their taxes to not-for-profit organizations. This option is known as the Cinque per mille or 5×1000)
HEADLINE: Donate your 5 x Mille to IEO, do it for You.
SUBHEADLINE: To hope for a cancer-free future.