Di origini mezze liguri e mezze lombarde, vivo e lavoro a Milano.
Sono Copywriter e Consulente in Comunicazione a Milano e ovunque ce ne sia bisogno.
Attualmente lavoro come freelance nel reparto Digital di TBWA per clienti quali Eni, Syndial, Seda, BNL.
Più saltuariamente collaboro inoltre con agenzie internazionali come S&S Ginevra, Saatchi Mesius Londra, MSC Mediagrafica e per clienti diretti, come Warda, per i quali ho gestito il lancio B2B del software Seeothers e del suo sito, per Cavalleria Toscana, e Easyfeel, per il gruppo Skopre per il quale gestisco la comunicazione.
Dal 2009 al 2015 sono stata Direttore Creativo Associato in Saatchi & Saatchi,
dove mi occupavo principalmente di brand internazionali come Dash /Ariel P&G, e Folletto Vorwerk di cui avevo la direzione creativa per l’Italia e progetti quali Ieo e San Raffaele.
Dal 2004 al 2009 in S&S come Senior Copywriter dell’Hub Internazionale Oral Care P&G.
Negli anni precedenti al 2004 da freelance ho lavorato per agenzie sia italiane e straniere per clienti diretti, quali Parmareggio, Carta Sì, Lerdammer, e Anima.
Parlo fluentemente l’inglese. Ragiono strategicamente. Penso velocemente. Semplifico, risolvo.
Sono abituata a seguire un progetto dalla strategia e posizionamento, alla presentazione creativa, fino alla fine della produzione.
La mia esperienza di net-working mi rende abile nel gestire clienti internazionali anche complessi e globali a 360°, articolati su tutti i touchpoints, dall’advertising tradizionale ai new media, alla comunicazione integrata, fino all’HR, digitale, ambient.
Nel tempo libero mi occupo di campagne sociali e della comunicazione di associazioni no profit, quali Velolove e SOS Milano.
Pedalo la mia bici da corsa nel tempo libero e mi sposto regolarmente con quella da città. Scio, cammino, cucino, leggo, vado al cinema, viaggio.
Per due anni ho tenuto una rubrica fissa sul periodico di alta cucina Gran Gourmet, intitolata “I cinque sensi”.
Collaboro con siti di ciclismo e cicloturismo come Turbolento.net sul quale tengo la rubrica “Donne con le Gomme” e magazine di turismo sostenibile quali Viagginbici.com.
English version
Half Ligurian and half Lombard,
Alberta Schiatti lives and works in Milan.
Currently she is Communication Consultant in her town and wherever needed.
Now she is freelancing in TBWA group, both for Digital and Adv agencies, working for ENI, Syndial, Seda and BNL and McCan, for pitch like Natura Sì (won) Valtur, and client like Reckitt benckir (Sole detergents).
Recently she lounched Exnudo wine BIB (Bag in Box).
She works for international agencies like S&S Geneve, Saatchi Mesius in London, TBWA and for clients like Warda for which she managed the launch of the B2B software Seeothers and its website, Cavalleria Toscana, and Easyfeel, as per Skopre group. She managed the communication for the handcraft brand as Waiting for the Bus, the artisanal jewellery Fiore all’Occhiello. She works as a consultant for the international group MSC Cruise company.
From 2009 to 2015 she worked in Saatchi & Saatchi as Deputy Creative Director, handling mostly international Brands such as: Dash /Ariel P&G and Folletto Vorwerk.
She has worked also on projects such as Ieo and San Raffaele.
From 2004 until 2009 still at Saatchi, she was one of the key Senior Creatives of the International P&G Oral Care Team.
Before that She worked as Freelance locally and internationally, for small
and big Advertising Agencies as well as directly with several Clients, like Parmareggio, Carta Sì, Lerdammer, e Anima.
She speaks fluent english. Thinks stategically, simplifies, and quickly solves.
Her Seniority brought her to have a strategic vision and approach on the work and to follow every project from the Strategy and the Positioning,
trough the whole Creative Process, up to the very end of the Production.
Her Net-working experience has proved her great capability to handle and manage at 360°, complex, International and Global Client Structures, giving Alberta the opportunity to work on all the different touch points: from traditional Advertising to the New Alternative Media, Integrated Communication, Digital, Ambient, Guerrilla, etc.
In her very little spare time, on a pro bono basis, Alberta has been working on Social Campaigns such as VeloLove (happening for all the pro-cyclism associations from all over the world) and SOS Milano, Cuore di Maglia, Dynamo Camp.
She rides her racing bike up and down all the mountain passes and she commutes regularly with the city bike. She skyes, walks, reads, goes to the cinema, cooks, travels.
For over two years she has been regurarly writing on the Gran Gourmet Magazine, a column called “Five Senses”.
She collaborates with cycling and cyclotourism sites such as Turbolento.net on which she keeps the column “Donne con le Gomme” and sustainable tourism magazines such as Viagginbici.com. for which she plays the role of “cycling correspondent” telling stories about Competitions and Granfondos but also about territories or structures (hotels, resorts) from the receptive and eno-gastronomic point of view.Therefore she takes care as cyclism expert and consultant, of brands connected with it, like Free Duck Ducati Energia, e-bike, and Property of, reflective backpack ideal for cyclists, bikers and pedestrians to be safe in the dark.